Challenges of Contemporary Economics

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First Name: Shelby D.
Second name: Hunt
Academic title: Professor

Place of employment: Rawls College of Business Administration, Texas Tech University , Texas Tech University , USA
Position: The Jerry S. Rawls and P. W. Horn Professor of Marketing



Ph.D. in Business Administration
Michigan State University, 1968
Major:  Marketing
Minors: Economics, Statistics,
Systems Analysis, Finance


Bachelor of Science in Mechanical
Engineering, Ohio University, 1962


Research interests:

Marketing Theory, Marketing Management, Marketing Strategy, Basic Marketing, Marketing Research, Marketing Environment, Macromarketing


Publications (most important/popular):

  • In 2011, Sage Publications published the ten-volume set: Legends in Marketing: Shelby D. Hunt. The volumes include 132 of Hunt’s articles, 41 commentaries on his work by distinguished scholars, and interviews of Hunt by each volume’s editor.
  • Honored as the first "Distinguished Fellow" by the International Society of Franchising in 2011.
  • Recipient of the 2011 Marketing Management Association "Innovative Marketing Award".
  • Identified as one of the 250 most “highly cited” economics and business researchers in the world (Thomson-ISI, 2003).
  • “The Commitment-Trust Theory of Relationship Marketing” (J. Marketing, 1994, with Robert M. Morgan) has been identified as the most frequently cited article (for 1993-2003) in the economics-business literature (Thomson-ISI, 2003).
  • 2004 Sheth Foundation/Journal of Marketing Award, which recognizes the 1995 “Comparative Advantage Theory of Competition” JM article, with Robert M. Morgan, for its “long term contributions to the field of marketing and marketing theory.”
  • Identified as the scholar having the highest number of citations per year, per article in JM, JMR, and JCR (see Helm, et al. “Citation Frequency of Research” in 2003 AMA Educators’ Summer Proceedings).
  • Society for Marketing Advances/Elsevier Science Distinguished Scholar Award, (2002).
  • Identified as one of the two top researchers in terms of major journal articles (1985-1999) by Bakir, et al. (2000), “Publications in Major Marketing Journals,” JME, 22(2): 99-107
  • Journal of Marketing, Harold H. Maynard Award for best theory article (1976, 1983, 1995).
  • 2000 Journal of Business Research/Elsevier Science Award for “Exceptional Quality and High Scholarly Impact” for Chonko, L.B. and S.D. Hunt (1985), “Ethics and Marketing Management,” JBR, 13 (Aug.): 339-59.
  • Texas Tech University President's Excellence in Teaching Award, (1993)
  • American Marketing Association/Richard D. Irwin Distinguished Marketing Educators Award (1992)
  • Best Article award from the Journal of Macromarketing (1991).
  • Outstanding Marketing Educator Award, The Academy of Marketing Science (1987).
  • Paul D. Converse Award from the American Marketing Association for contributions to theory and science in marketing (1986)
  • "Outstanding Article of 1983" award by the Journal of Marketing Education
  • University of Wisconsin Amoco Distinguished teaching Award, (1977)