Challenges of Contemporary Economics

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First Name: Anayo
Second name: Nkamnebe
Academic title: PhD

Place of employment: Department of Marketing, Nnamdi Azikiwe University, Nigeria
Position: Professor


1998-2004 University Of Nigeria, Nsukka,
1993-1996 University Of Nigeria, Nsukka,    
1991-1993 University Of Nigeria, Nsukka,    
1988-1993 Abia State Unversity, Uturu.


Research interests:

Marketing and entrepreneurship with special bias for sustainability/developmental marketing & sustainability consumption, export marketing, e-business/commerce/marketing, and entrepreneurial marketing and micro & small business.


Publications (most important/popular):

1. Nkamnebe, Anayo D.(2011) “Sustainability Marketing in the Emerging Markets: Imperatives, Challenges and Agenda Setting”, International Journal of the Emerging Market, Vol. 6, No. 3, pp. 217-232
2. Nkamnebe, Anayo D., (2011) “Recovering of Micro Credit in Nigeria Implications for Enterprise Development and Poverty Alleviation”, Management Research Review, Vol. 34 No.2, pp. 236-247 [Co-authored with Idemobi, E.],
3. Nkamnebe, Anayo D. (2010a) “Micro-credit for Microenterprises? A study of Women ‘Petty Traders’ in Eastern Nigeria.” Gender in Management: an International Journal. Vol. 25. 4, 301-319 [Co-authored with Madichie, N. O.]
4. Nkamnebe, Anayo D. (2010b) “51 Iweka Road (Onitsha, Nigeria) - A 'New Paradigm' in Business Cluster Development Theory.” World Review of Entrepreneurship, Management and Sustainable Development, Vol. 6, No. 4, pp. 229-243 [Co-authored with Madichie, N. O.]
5. Nkamnebe, Anayo D. (2009a), “Consumer Protection in Market Transaction In Nigeria”, Innovative Marketing, 5, 4, 88-94 [Co-authored with Idoko, E.].,com_journals/task,issue/id,116/jid,5/
6. Nkamnebe, Anayo D. (2008a), “Cultural determinant of entrepreneurial emergence in a typical sub-Sahara Africa context”, Journal of Enterprising Communities: People and Places in the Global Economy, 2, 4, 285-299.
7. Nkamnebe, A.D. (2008b), “Toward a Market Oriented University Management for Nigerian Universities”, International Journal of Management Education, 7, 2, 9-19.
8. Nkamnebe, A.D. (2007), “Export Marketing Education in Nigeria”, Southwestern Business Administration Journal (SBAJ), Fall Edition, 5, 2,162-184.
9. Nkamnebe, Anayo D. (2003), “Entrepreneurial Training and Development in Africa: Reflections on Critical Issues from Nigeria” in Dimensions of African Business and Development, Nwankwo, S., Montanheiro, L., Aiyeku and Ogbuehi, A. (eds.), Sheffield Hallam University, Sheffield, UK, pp. 151-166.
10.Nkamnebe, A.D. (2006a), “Globalised Marketing and the Question of Development in the Sub-Saharan Africa (SSA)”, Critical Perspectives on International Business, 2, 4, 321-338.
11.Nkamnebe, A.D. (2003a), “Internalising Effectiveness and Accountability for the Public Good: Strategic Choices for Public Sector Bureaucracies in Africa”, Management Decisions, Bradford, UK, 41, 3, 281-286, [Co-authored with Nze, F.C.).



1. Achiever’s Award, National Marketing of Nigeria
2. Emerald Highly Recommended Award Winner 2009

3. Brown International Advanced Research Institute’s (BIARI) Technology Entrepreneurship and Management Scholarship at Brown University in Providence, Rhode Island, USA, from June 13 to June 26, 2010.
4. MacAuthur Foundation Grant through Ahmadu Bello University Zaria to conduct research on the adoption of strategic management in the management of Nigeria’s universities.
5. Vice-Chancellor Award for the Best Academic Staff 2002
6. Award for Excellence, IMT Alumni Association, 2003.
7. Distinguished Lecturer Award, NAMS, 2000