Challenges of Contemporary Economics

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First Name: József
Second name: Berács
Academic title: Ph.D.

Place of employment: Center of International Higher Education Studies , Corvinus University of Budapest , Hungary
Position: Professor of Marketing


Master in Business Administration 1974, Karl Marx University of Economic Sciences (today Corvinus University of Budapest)

Doctor of University 1976, Karl Marx University of Economic Sciences (today Corvinus University of Budapest)

Stanford Executive Program 1992, Stanford University;

Central and Eastern European Teachers' Program, Marketing Section, Northwestern University, Kellogs Business School 1993, Evanston.

Research interests:

Country image,

Market orientation,

Marketing and internationalization in higher education,

Marketing in Transition and Emerging Economies,

Marketing strategy,


Publications (most important/popular):
  • Nicolas Papadopoulos-Louise A. Hesloop-Jozsef Beracs (1990) „National Stereotypes and Product Evaluations in a Socialist Country", International Marketing Review, Vol.7. No.1. 32-47.
  • Graham Hooley-Tony Cox-David Shipley-John Fahy-Jozsef Beracs-Krisztina Kolos (1996) Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage" Journal of International Business Studies Vol 27, No 4, Fourth Quarter, 683-7l0.
  • Graham Hooley-Tony Cox-John Fahy-David Shipley-Jozsef Beracs-Krzysztof Fonfara-Boris Snoj (2000) Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales Journal of Business Research 5o, 273-285 /2000/
  • Graham Hooley-John Fahy-Gordon Greenley-József Beracs-Krzysztof Fonfara- Boris Snoj (2003): Market orientation in the service sector of the transition economies of central Europe, European Journal of Marketing Vol. 37., 1/2 szám, 86-106.
  • József Berács (2004): Market Orientation from a Hungarian Perspective Drivers of Global Business Success Lessons from Emerging Markets (Szerk: F.Zeynep Bilgin-Ven Sriram-Gerhard A. Wührer) Palgrave Macmillan 41-53.
  • Berács József (2006) Oktatási Hub a láthatáron, (=Education Hub on the Horizon) Vezetéstudomány (=Management Science), XXXVII. Évf. 11. szám, 2-11
  • Bauer András - Berács József (2006): Marketing, Aula Publisher, 3rd revised edition, 658 pages.
  • Berács, József (2009) Scientific Marketing Research and Emerging Economies - Cercetarea stinintifica de marketing si economiile emergente, Revista Romana de Marketing, Vol. 4, No. 4, 6-25

  • The Golden Plaque of Corvinus University of Budapest, 2004 (offered by University Senate)
  • The Golden Cross of Hungarian Republic 2006 (offered by the president of Hungary)
  • EMAC Fellow 2009 (offered by the European Marketing Academy)