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Volume 11 (2017) Volume 10 (2016) Volume 9 (2015) Volume 8 (2014) Volume 7 (2013) Volume 6 (2012) Volume 5 (2011) Volume 4 (2010) Volume 3 (2009) Volume 2 (2008) Volume 1 (2007)

Volume 1 Issue 3 (2007)

Models of Capitalism vs. the Direction of Economic Development in Poland original article

pp. 5-17 | First published in 19 September 2007 | DOI:

Grzegorz Gołębiowski

Abstract

Firstly, the article endeavors to define the vary concept of capitalism as wellas to catalogue studies of socio-economic systems contained in contemporary literature.Described are the key drivers of a free-market economy that provide thebasis for further classification. Having surveyed diverse models of capitalism, thepositions of individual states have been displayed. States classed within individualmodel groups have been then ranked vis-‡-vis their competitive factors. Theclassification and analyses have subsequently led to a more general recommendationin respect of the desirable direction of economic expansion in Poland.

Foreign Direct Investments in Poland After 2000 original article

pp. 19-37 | First published in 19 September 2007 | DOI:

Jacek Piszewski

Abstract

The more of the world economy globalize and the role of FDI increases. FDIhave impact on development of regions and they decrease the differences betweenthem. Although the number of FDI in Poland increases rapidly, the total value ofthem do not have enough influence on Polish economy growth. Considering thenumber of FDI, from early 90ís Poland has been a leader among other countriesof Middle-East Europe. The main factor of the FDI flow was the transformationof economy system, what established law, economic and infrastructure condition.Membership in the OECD (1996) helped Poland in setting up all the proceduresand law system optimal for foreign investors. The attractiveness of Poland increasedunder the influence of becoming a member of the NATO (1999) and the EU(2004).  

About Great Role of the Small and Medium Enterprises in a National Economy original article

pp. 39-53 | First published in 19 September 2007 | DOI:

Henryk Król

Abstract

The article presents the most important issues on the role of the small and mediumenterprises (SME) in a national economy, which made it necessary to explainthe nature and definition of the SME. The advantages and disadvantages ofthis type of enterprises were presented. Another aspect discussed in the article isthe human capital in the SME. The conclusions include the proposals of newtrends in further research into SME.

Marketing Globalisation – Polish Market Experience original article

pp. 55-70 | First published in 19 September 2007 | DOI:

Robert Nowacki

Abstract

The beginning of the 21st century has been yielded with an acceleration oftransformations occurring in economies of the whole world. These changes relateto all the areas of economic life functioning. The most important manifestationthereof is a reinforcement of competitive phenomena. Among the most importantreasons for such a state of affairs, there is mentioned globalisation. The course ofits processes forces the organisation operating in the market to undertake adaptiveactions. One of them is reorientation of marketing activities. The need to modifythe previous marketing concepts results, first of all, from far reaching alterationsin the sphere of consumption, just triggered by globalisationís impact. Thesetrends are noticed in all the markets, also in the Polish one. The foreign enterprisesoperating in it more and more often use the concept of global marketing.This makes us to have reflection on what is the real effectiveness of such actionsand what are the possibilities to form oneís competitive position owing to that.The article constitutes an attempt to provide answers to these questions.

Regional University Marketing in Under-developed Regions original article

pp. 71-81 | First published in 19 September 2007 | DOI:

Robert Štefko, Miroslav Frankovský, Radovan Baèík

Abstract

Specific approaches, in the field of the University marketing, are discussed withthe higher intensity last decades. But the Universities established in underdevelopedregions have special position, function, possibilities, and specific neededactivities. There are also many reasons for applying modified strategies andmarketing tools in Slovak higher educational market. The study deals with mainand dominant approaches in this area of managing of educational institutions inSlovak environment but the study also presents the results of the research. Thesample of the research was selected from students of the Faculty of Management,University of Preöov, Slovak Republic. There was marketing product policydesigned and mainly communications policy and image mainly analysed there.There are offered some suggestions for universities in the final part of the study.

Marketing Communication Strategies of the Industrial Companies original article

pp. 83-107 | First published in 19 September 2007 | DOI:

Wojciech Wodyński

Abstract

Industrial market, created by companies, which buy and sell goods which arenot directly for consumption, but are used in production process, communicateswith the environment in a specific way.Many industrial companies supply only the customers of non consumption goodsmarket and hence they do not enter into direct contact with a final consumer.In such cases recognizing the customersí needs is even more difficult. Such environmentrequires efficiently functioning and planned communication of the companywith the market. This study presents methods and strategies of marketingcommunication really used in industrial companies.While analysing marketing strategies of industrial companies, the authordraws the attention to the fact that even though there was system transformation,the state still has significant impact on functioning and development of industry and that in a way directs and created barriers in companies functioning. Suchconditions force even more active marketing communication as well as searchingnew solutions.As there are more and more sophisticated marketing techniques related to digitalmedia, there is also a growing demand for strategic solutions in marketingcommunication. Digital media, first of all the Internet, provide so far unavailablepossibilities of researching consumersí behaviours and ways of using media.They also give a chance to follow the behaviour of smaller, unique and often socialgroups of consumers.  

Cluster as a Form of Strategic Alliance original article

pp. 109-118 | First published in 19 September 2007 | DOI:

Marzena Godlewska, Elżbieta Weiss

Abstract

The article presents the theory of clusters that are treated as natural elementsof European model of economic development. There are highlighted Polish Forumof Lisbon Strategy point of view that indicated clusters as one of fundamental ideasrecommended for Polish economy. In based on literature and observation of articleísauthors the concept, examples of Polish clusters and their role in strategicalliance are presented.  

Pension Systems in Europe. Case of Greece original article

pp. 119-128 | First published in 19 September 2007 | DOI:

Jarosław Poteraj

Abstract

The article presents an insight into the old age pension system in Greece. Theintroduction is followed by four topic paragraphs: 1. the general information aboutthe country, 2. the historical development of its pension system, 3. the presentsituation, and 4. challenges and foreseen changes. There, the authorís goal was topresent both past and present solutions employed by the Greeceís pension system,in search for ideas worth consideration in international comparisons. In the summary,the author highlights as a particular Greek approach, on the backgroundof other countries, the fact of existing in the Greek reality The National Actuary.

Chosen Concepts of Human Resources Management original article

pp. 129-146 | First published in 19 September 2007 | DOI:

Marcin W. Staniewski

Abstract

The article is a trial of clarifying and making order of terminology that isused in area of human resources management. This is an overview of basic definitions, conceptions and models of people management, that emerged from the beginning(XIX/XX century) to nowadays. The article is a kind of presentation ofhuman resources management evolution. It comprises a descriptions of broadrange of human resources management models beginning from classic models(Harvard and Michigan models) and finishing on strategic human resources models(orthodox model and human resources architecture, proposed by R.G. Klimecki& S. A. Litz and D.P. Lepak & S.A. Snell).